Transform your outreach to diverse audiences
OIGO is the newsletter for Latino public media strategy, audience development and representation.
If you are working to bridge the gap between traditional newsrooms and the rapidly growing Latino, Spanish-speaking and bicultural communities in America, this newsletter is your toolkit.
Along the way, you’ll read about non-Latino diverse audiences too.
What you get
Every other week (monthly in the summer), I deliver high-impact analysis and resources to help you move from intention to action:
Case studies: Practical lessons from public media history and successful audience engagement initiatives.
Interviews: Conversations with the innovators redesigning public media and shaping its present and future.
Best practices: Tactical advice on representation, programming and community trust.
The mission
Public media transformed my life. As a 16-year-old in East Houston, noncommercial radio opened doors to worlds I never knew existed. I launched OIGO on October 15, 2021, because I believe in our collective power to provide that same transformation for everyone.
Join a community of passionate media professionals committed to real change.
AI disclosure and AI complaining
Like a lot of writers, I am constantly trying to account for Google/general search, “the algorithm” and trying to be visible. It’s maddening. And, as much as I tend to talk about, write policy and teach on AI, let me tell you: AI isn’t terribly helpful.
Have you seen those social media videos of people who started eating potatoes or protein ice cream and they lost 60 pounds, got a $50,000 raise and became clairvoyant… or whatever nonsense they claim to get? That is AI for writers. I’m sure someone is getting a bag by producing AI content. But I’d argue that’s essentially the lottery.
Across OIGO, I’ve written so many posts and then tried Claude, Gemini, ChatGPT, Perplexity… you name it, I’ve tried it. I’m like your favorite vinyl nerd, finding the most obscure LLMs. I asked for and took recommendations for rewrites that would make OIGO better for discoverability. No luck.
I tried it again and again. “Maybe I’m writing the prompt wrong or am not being accepting enough of revision suggestions,” I wondered. Kept trying. Search was flat, subscribers were at the same pace and so on.
Now, I ask AI from time to time to identify a flaw, find a citation or critique a headline. But I cannot tell content friends enough: AI is not your friend when it comes to creation. It’s more like that friend who smugly tells you facts that are actually not facts or acts like they know things, are a tastemaker or the apex in some way, but are anything but.
Love ya, AI, but sit down in this case.
