OIGO | Ernesto Aguilar | Substack

Confianza and the future of public media

Why consistency not campaigns is the only real path to Latino audience trust

Jun 12 • Ernesto Aguilar

The death of Google Translate Spanish

Which AI platform actually understands Spanish? The results might surprise you.

May 22 • Ernesto Aguilar

74% vs. 44%: A gap that should keep you up

Youth data is Latine data. Here is public media’s "inheritance problem" (by the numbers).

May 8 • Ernesto Aguilar

Religious radio and Latino audiences

A few takeaways for public media from Pew's review on a rising noncommercial sector

Apr 24 • Ernesto Aguilar

Hispanic listeners in focus

Infinite Dial and Nielsen research show mobile-first, diverse content are areas to watch

Apr 10 • Ernesto Aguilar

Most Popular

Understanding no sabo kids

Oct 20, 2023 • Ernesto Aguilar

Networks and neighborhood narratives

Sep 12, 2025 • Ernesto Aguilar

A post-DEI public media

Jan 31, 2025 • Ernesto Aguilar

Your Latino engagement checklist

Oct 7, 2022 • Ernesto Aguilar

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